Content - The Atomic Particle of Marketing

The Definitive Guide to Content Marketing Strategy

Business & Finance, Business Reference, Business Writing, Marketing & Sales
Cover of the book Content - The Atomic Particle of Marketing by Rebecca Lieb, Jaimy Szymanski, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Rebecca Lieb, Jaimy Szymanski ISBN: 9780749479763
Publisher: Kogan Page Publication: June 3, 2017
Imprint: Kogan Page Language: English
Author: Rebecca Lieb, Jaimy Szymanski
ISBN: 9780749479763
Publisher: Kogan Page
Publication: June 3, 2017
Imprint: Kogan Page
Language: English

Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. ***Content - The Atomic Particle of Marketing***goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands.

Written by a recognised industry thought-leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to "owned" media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels.

It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. ***Content - The Atomic Particle of Marketing***goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands.

Written by a recognised industry thought-leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to "owned" media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels.

It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.

More books from Kogan Page

Cover of the book The Definitive Personal Assistant & Secretarial Handbook by Rebecca Lieb, Jaimy Szymanski
Cover of the book Agile Change Management by Rebecca Lieb, Jaimy Szymanski
Cover of the book Wellbeing at Work by Rebecca Lieb, Jaimy Szymanski
Cover of the book About Face by Rebecca Lieb, Jaimy Szymanski
Cover of the book Field Visual Merchandising Strategy by Rebecca Lieb, Jaimy Szymanski
Cover of the book Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time by Rebecca Lieb, Jaimy Szymanski
Cover of the book Pricing for Profit by Rebecca Lieb, Jaimy Szymanski
Cover of the book Leadership Coaching by Rebecca Lieb, Jaimy Szymanski
Cover of the book Six Figure Management Method by Rebecca Lieb, Jaimy Szymanski
Cover of the book How to Deal with Stress by Rebecca Lieb, Jaimy Szymanski
Cover of the book Myths of Management by Rebecca Lieb, Jaimy Szymanski
Cover of the book How to Write a Marketing Plan by Rebecca Lieb, Jaimy Szymanski
Cover of the book The Leadership Lab by Rebecca Lieb, Jaimy Szymanski
Cover of the book Media Interview Techniques by Rebecca Lieb, Jaimy Szymanski
Cover of the book Armstrong's Essential Human Resource Management Practice by Rebecca Lieb, Jaimy Szymanski
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy