Rebecca Lieb: 3 books
Content Marketing
Think Like a Publisher - How to Use Content to Market Online and in Social Media
Language: English
Release Date: October 14, 2011
If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing, world-renowned digital content...
by Rebecca Lieb
Language: English
Release Date: February 13, 2009
Language: English
Release Date: February 13, 2009
In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract theory: it...
Content - The Atomic Particle of Marketing
The Definitive Guide to Content Marketing Strategy
Language: English
Release Date: June 3, 2017
Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. ***Content - The Atomic Particle of Marketing***goes beyond superficial descriptions of how to produce...