The Truth About Search Engine Optimization

Business & Finance, Marketing & Sales
Cover of the book The Truth About Search Engine Optimization by Rebecca Lieb, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Rebecca Lieb ISBN: 9780768687965
Publisher: Pearson Education Publication: February 13, 2009
Imprint: Que Publishing Language: English
Author: Rebecca Lieb
ISBN: 9780768687965
Publisher: Pearson Education
Publication: February 13, 2009
Imprint: Que Publishing
Language: English

In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are.

 

You will learn how to set realistic goals for search optimization... attract qualified traffic, not just "any" site visitors... incorporate search engine optimization into both new sites and redesigns... write for users... implement search-friendly content management... avoid problems with rich content technologies such as Flash and AJAX... create metatags that actually work... use public relations, blogging, and other techniques to drive traffic... budget and manage search optimization projects... and much more. 

 

This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including

 

  • The truth about page rankings
  • The truth about best SEO practices and SEO no-no’s
  • The truth about link love, keywords, and tags
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are.

 

You will learn how to set realistic goals for search optimization... attract qualified traffic, not just "any" site visitors... incorporate search engine optimization into both new sites and redesigns... write for users... implement search-friendly content management... avoid problems with rich content technologies such as Flash and AJAX... create metatags that actually work... use public relations, blogging, and other techniques to drive traffic... budget and manage search optimization projects... and much more. 

 

This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including

 

More books from Pearson Education

Cover of the book Fundamentals of Game Design by Rebecca Lieb
Cover of the book Easy Windows 8.1 by Rebecca Lieb
Cover of the book Psychology Express: Conceptual and Historical Issues in Psychology (Undergraduate Revision Guide) by Rebecca Lieb
Cover of the book Learn Ruby the Hard Way by Rebecca Lieb
Cover of the book Trends Are an Investor's Best Friend by Rebecca Lieb
Cover of the book Swift for Beginners by Rebecca Lieb
Cover of the book Psychology Express: Cognitive Psychology (Undergraduate Revision Guide) by Rebecca Lieb
Cover of the book Microsoft Windows 7 Your Way by Rebecca Lieb
Cover of the book SOA with REST by Rebecca Lieb
Cover of the book Android User Interface Design by Rebecca Lieb
Cover of the book Flex on Rails by Rebecca Lieb
Cover of the book Photoshop 7 Down and Dirty Tricks by Rebecca Lieb
Cover of the book Service Management, Student Workbook by Rebecca Lieb
Cover of the book Adobe Illustrator CC Classroom in a Book (2018 release) by Rebecca Lieb
Cover of the book Cisco Router Configuration Handbook by Rebecca Lieb
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy