Corporate Management in Action - Nestlé and Globalisation

Business & Finance, Management & Leadership, Management
Cover of the book Corporate Management in Action - Nestlé and Globalisation by Bettina Carollo, GRIN Verlag
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Author: Bettina Carollo ISBN: 9783656179757
Publisher: GRIN Verlag Publication: April 27, 2012
Imprint: GRIN Verlag Language: English
Author: Bettina Carollo
ISBN: 9783656179757
Publisher: GRIN Verlag
Publication: April 27, 2012
Imprint: GRIN Verlag
Language: English

Scientific Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 7.0, London School of Marketing (-), course: Corporate Management in Action , language: English, abstract: The world we live in today is characterised by being smaller than it was before. This assumption comes from the idea that the time for people to travel between continents has been significantly reduced, as well as technology has sped up the process to get information and communication is no longer a barrier. Big organisations have strategically followed globalisation steps and their businesses are now global, i.e., consumers can have the best items from all different countries available in their local markets.

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Scientific Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 7.0, London School of Marketing (-), course: Corporate Management in Action , language: English, abstract: The world we live in today is characterised by being smaller than it was before. This assumption comes from the idea that the time for people to travel between continents has been significantly reduced, as well as technology has sped up the process to get information and communication is no longer a barrier. Big organisations have strategically followed globalisation steps and their businesses are now global, i.e., consumers can have the best items from all different countries available in their local markets.

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