Corporate Reputation Decoded

Building, Managing and Strategising for Corporate Excellence

Nonfiction, Reference & Language, Language Arts, Communication, Business & Finance, Industries & Professions, Industries, Reference
Cover of the book Corporate Reputation Decoded by Avani Desai, Asha Kaul, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Avani Desai, Asha Kaul ISBN: 9789351504061
Publisher: SAGE Publications Publication: April 30, 2014
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Avani Desai, Asha Kaul
ISBN: 9789351504061
Publisher: SAGE Publications
Publication: April 30, 2014
Imprint: Sage Publications Pvt. Ltd
Language: English

**Corporate Reputation Decoded **is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. 

 

The book explains the process of building, maintaining and strategising for CR. It also discusses various aspects of CR—company’s stakeholders, situations demanding CR interventions, and the impact of a company’s culture, ethics and leadership on its CR. The book expounds on these using Indian cases (Tata, Infosys, HUL, Reliance, Aditya Birla Group, HDFC, among others), which enhance the understanding of CR in India as well as benchmark CR best practices in India.

 

The book is of major significance to CR practitioners, scholars, teachers, students and C-Suite professionals who will also find the techniques proposed in the book interesting as they can assess, evaluate, adopt and adapt strategies followed by other companies for reputation enhancement.

 

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

**Corporate Reputation Decoded **is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. 

 

The book explains the process of building, maintaining and strategising for CR. It also discusses various aspects of CR—company’s stakeholders, situations demanding CR interventions, and the impact of a company’s culture, ethics and leadership on its CR. The book expounds on these using Indian cases (Tata, Infosys, HUL, Reliance, Aditya Birla Group, HDFC, among others), which enhance the understanding of CR in India as well as benchmark CR best practices in India.

 

The book is of major significance to CR practitioners, scholars, teachers, students and C-Suite professionals who will also find the techniques proposed in the book interesting as they can assess, evaluate, adopt and adapt strategies followed by other companies for reputation enhancement.

 

 

More books from SAGE Publications

Cover of the book Being an Effective Mentor by Avani Desai, Asha Kaul
Cover of the book Ethics and Journalism by Avani Desai, Asha Kaul
Cover of the book Doing Qualitative Research in Psychology by Avani Desai, Asha Kaul
Cover of the book Thinking Through Quality Questioning by Avani Desai, Asha Kaul
Cover of the book SAGE Handbook of Research on Classroom Assessment by Avani Desai, Asha Kaul
Cover of the book International Political Economy in Context by Avani Desai, Asha Kaul
Cover of the book Teaching Reading to English Language Learners by Avani Desai, Asha Kaul
Cover of the book Communism and Nationalism in Colonial India, 1939-45 by Avani Desai, Asha Kaul
Cover of the book The Beginner's Guide to Counselling & Psychotherapy by Avani Desai, Asha Kaul
Cover of the book Mentoring as Collaboration by Avani Desai, Asha Kaul
Cover of the book The Intelligent, Responsive Leader by Avani Desai, Asha Kaul
Cover of the book Doing Development Research by Avani Desai, Asha Kaul
Cover of the book Crime and Terrorism by Avani Desai, Asha Kaul
Cover of the book An Introduction to Human Resource Management by Avani Desai, Asha Kaul
Cover of the book The Politics of Migration and Immigration in Europe by Avani Desai, Asha Kaul
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy