Corporate Reputation Decoded

Building, Managing and Strategising for Corporate Excellence

Nonfiction, Reference & Language, Language Arts, Communication, Business & Finance, Industries & Professions, Industries, Reference
Cover of the book Corporate Reputation Decoded by Avani Desai, Asha Kaul, SAGE Publications
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Author: Avani Desai, Asha Kaul ISBN: 9789351504061
Publisher: SAGE Publications Publication: April 30, 2014
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Avani Desai, Asha Kaul
ISBN: 9789351504061
Publisher: SAGE Publications
Publication: April 30, 2014
Imprint: Sage Publications Pvt. Ltd
Language: English

**Corporate Reputation Decoded **is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. 

 

The book explains the process of building, maintaining and strategising for CR. It also discusses various aspects of CR—company’s stakeholders, situations demanding CR interventions, and the impact of a company’s culture, ethics and leadership on its CR. The book expounds on these using Indian cases (Tata, Infosys, HUL, Reliance, Aditya Birla Group, HDFC, among others), which enhance the understanding of CR in India as well as benchmark CR best practices in India.

 

The book is of major significance to CR practitioners, scholars, teachers, students and C-Suite professionals who will also find the techniques proposed in the book interesting as they can assess, evaluate, adopt and adapt strategies followed by other companies for reputation enhancement.

 

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

**Corporate Reputation Decoded **is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. 

 

The book explains the process of building, maintaining and strategising for CR. It also discusses various aspects of CR—company’s stakeholders, situations demanding CR interventions, and the impact of a company’s culture, ethics and leadership on its CR. The book expounds on these using Indian cases (Tata, Infosys, HUL, Reliance, Aditya Birla Group, HDFC, among others), which enhance the understanding of CR in India as well as benchmark CR best practices in India.

 

The book is of major significance to CR practitioners, scholars, teachers, students and C-Suite professionals who will also find the techniques proposed in the book interesting as they can assess, evaluate, adopt and adapt strategies followed by other companies for reputation enhancement.

 

 

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