Corporate Social Responsibility and Globalisation

Business & Finance, Management & Leadership, Management
Cover of the book Corporate Social Responsibility and Globalisation by Björn Rentner, GRIN Publishing
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Author: Björn Rentner ISBN: 9783638531399
Publisher: GRIN Publishing Publication: August 7, 2006
Imprint: GRIN Publishing Language: English
Author: Björn Rentner
ISBN: 9783638531399
Publisher: GRIN Publishing
Publication: August 7, 2006
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2003 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Turku School of Economics, course: Strategic Perspectives on International Business, 25 entries in the bibliography, language: English, abstract: Is corporate social responsibility a new business trend or perhaps a breeding ground competitive advantage? It definitely is the buzzword of the early 21st century business. The impact of business on the social and natural environment has been more or less under discussion for the past 40 years but just lately it has become the most topical issue in business environment. Investors, academics, NGOs and business consultants are all talking about corporate social responsibility. The concept Corporate Social Responsibility (CSR) can be used as an umbrella term for a range of terms such as corporate responsibility, corporate citizenship, accountability, transparency, triple bottom line management, sustainability, reputation management and people, planet & profit (Kokko 2002, 69). According to Berthoin, Dierkes, MacMillan & Marz (2003, 27) the CSR issue has recently had three significant developments. Firstly, international organisations have launched CSR initiatives such as GRI and EU Green Paper to promote socially responsible behaviour and social reporting. Secondly, the concept 'triple bottom line' (TBL) was introduced to focus the corporations not just on the economic value they add, but also on the environmental and social value they add and destroy. Thirdly, the investors have realised that the value of their investment portfolio may fall if companies act in a socially irresponsible manner. Thus we can infer that there is a growing need for companies to incorporate CSR into their business strategy and everyday business behaviour. The purpose of this paper is to obtain knowledge of CSR in global business environment. [...]

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Seminar paper from the year 2003 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Turku School of Economics, course: Strategic Perspectives on International Business, 25 entries in the bibliography, language: English, abstract: Is corporate social responsibility a new business trend or perhaps a breeding ground competitive advantage? It definitely is the buzzword of the early 21st century business. The impact of business on the social and natural environment has been more or less under discussion for the past 40 years but just lately it has become the most topical issue in business environment. Investors, academics, NGOs and business consultants are all talking about corporate social responsibility. The concept Corporate Social Responsibility (CSR) can be used as an umbrella term for a range of terms such as corporate responsibility, corporate citizenship, accountability, transparency, triple bottom line management, sustainability, reputation management and people, planet & profit (Kokko 2002, 69). According to Berthoin, Dierkes, MacMillan & Marz (2003, 27) the CSR issue has recently had three significant developments. Firstly, international organisations have launched CSR initiatives such as GRI and EU Green Paper to promote socially responsible behaviour and social reporting. Secondly, the concept 'triple bottom line' (TBL) was introduced to focus the corporations not just on the economic value they add, but also on the environmental and social value they add and destroy. Thirdly, the investors have realised that the value of their investment portfolio may fall if companies act in a socially irresponsible manner. Thus we can infer that there is a growing need for companies to incorporate CSR into their business strategy and everyday business behaviour. The purpose of this paper is to obtain knowledge of CSR in global business environment. [...]

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