Corporate Social Responsibility: The New Strategic Marketing Battleground
Business & Finance, Marketing & Sales
| Author: | Chris Maloney | ISBN: | 9781452345758 |
| Publisher: | Chris Maloney | Publication: | November 27, 2010 |
| Imprint: | Smashwords Edition | Language: | English |
| Author: | Chris Maloney |
| ISBN: | 9781452345758 |
| Publisher: | Chris Maloney |
| Publication: | November 27, 2010 |
| Imprint: | Smashwords Edition |
| Language: | English |
This ebook looks at how multinationals are integrating Corporate Social Responsibility into their marketing strategy to build and sustain a competitive advantage.
This ebook looks at how multinationals are integrating Corporate Social Responsibility into their marketing strategy to build and sustain a competitive advantage.
