Cost Benefit Analysis in Environmental Friendly Marketing

Nonfiction, Science & Nature, Nature, Environment, Environmental Conservation & Protection
Cover of the book Cost Benefit Analysis in Environmental Friendly Marketing by Loukas Bellonias, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Loukas Bellonias ISBN: 9783640228096
Publisher: GRIN Publishing Publication: December 12, 2008
Imprint: GRIN Publishing Language: English
Author: Loukas Bellonias
ISBN: 9783640228096
Publisher: GRIN Publishing
Publication: December 12, 2008
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2008 in the subject Environmental Sciences, Technical University of Munich, course: Sustainable Consumption, 14 entries in the bibliography, language: English, abstract: In this article we first define and describe the concept and main points of environmental friendly marketing. We present the six important steps that must be followed to have a successful marketing strategy. We make a short introduction into cost benefit analysis, present the basic points of the cost benefit analysis theory and define the various types of benefits and costs. As a conclusion, an example in the sector of 'passive' houses (Niedrigenergiehäusern) is presented, in order to evaluate the options that a consumer has to choose from, when facing the residence dilemma. [...]

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2008 in the subject Environmental Sciences, Technical University of Munich, course: Sustainable Consumption, 14 entries in the bibliography, language: English, abstract: In this article we first define and describe the concept and main points of environmental friendly marketing. We present the six important steps that must be followed to have a successful marketing strategy. We make a short introduction into cost benefit analysis, present the basic points of the cost benefit analysis theory and define the various types of benefits and costs. As a conclusion, an example in the sector of 'passive' houses (Niedrigenergiehäusern) is presented, in order to evaluate the options that a consumer has to choose from, when facing the residence dilemma. [...]

More books from GRIN Publishing

Cover of the book New Meets Old: Hawthorne's Representation of America and Europe in The Marble Faun by Loukas Bellonias
Cover of the book Politeness in the Foreign Language-Classroom by Loukas Bellonias
Cover of the book Does Politic Decentralization in Switzerland Strengthen Social Capital? by Loukas Bellonias
Cover of the book English in the European Union by Loukas Bellonias
Cover of the book Entry strategies in the Chinese market by Loukas Bellonias
Cover of the book Sensuality and Spirituality in Friedrich Schlegel's 'Lucinde' by Loukas Bellonias
Cover of the book Is the 'Taming of the Shrew' a Sexist Play? by Loukas Bellonias
Cover of the book Stereotypes in Cross Cultural Communication ragarding Germans by Loukas Bellonias
Cover of the book Obstacles to Strong Democracy - Prisoner's Dilemma and Free Rider Effect by Loukas Bellonias
Cover of the book Language Policy, Biculturalism and Bilingualism by Loukas Bellonias
Cover of the book Comparison of the Womens Movement in Eastern Germany and the Czech Republic by Loukas Bellonias
Cover of the book Impact of overoptimism and overconfidence on economic behavior: Literature review, measurement methods and empirical evidence by Loukas Bellonias
Cover of the book David Mitchell's 'The January Man' - an interpretation by Loukas Bellonias
Cover of the book Foreign market entry and culture by Loukas Bellonias
Cover of the book Language and Society - The nature of sociolinguistic perception. Language Variation and Change by Loukas Bellonias
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy