Crisis, Issues and Reputation Management

A Handbook for PR and Communications Professionals

Business & Finance, Management & Leadership, Decision Making & Problem Solving, Management
Cover of the book Crisis, Issues and Reputation Management by Andrew Griffin, Kogan Page
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Author: Andrew Griffin ISBN: 9780749469931
Publisher: Kogan Page Publication: April 3, 2014
Imprint: Kogan Page Language: English
Author: Andrew Griffin
ISBN: 9780749469931
Publisher: Kogan Page
Publication: April 3, 2014
Imprint: Kogan Page
Language: English

Crisis, Issues and Reputation Management defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including how to approach issues of Corporate Social Responsibility. Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises and handling crises once they occur.

Featuring a wide range of international case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, Crisis, Issues and Reputation Management demonstrates how organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. As such, it provides a new and broader perspective on the topic for new and seasoned practitioners alike.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Crisis, Issues and Reputation Management defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including how to approach issues of Corporate Social Responsibility. Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises and handling crises once they occur.

Featuring a wide range of international case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, Crisis, Issues and Reputation Management demonstrates how organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. As such, it provides a new and broader perspective on the topic for new and seasoned practitioners alike.

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