Customer Engagement Marketing

Business & Finance, Marketing & Sales, Public Relations, Customer Service
Cover of the book Customer Engagement Marketing by , Springer International Publishing
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Author: ISBN: 9783319619859
Publisher: Springer International Publishing Publication: August 29, 2017
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9783319619859
Publisher: Springer International Publishing
Publication: August 29, 2017
Imprint: Palgrave Macmillan
Language: English

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.  

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.  

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