Customer Engagement Marketing

Business & Finance, Marketing & Sales, Public Relations, Customer Service
Cover of the book Customer Engagement Marketing by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319619859
Publisher: Springer International Publishing Publication: August 29, 2017
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9783319619859
Publisher: Springer International Publishing
Publication: August 29, 2017
Imprint: Palgrave Macmillan
Language: English

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.  

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.  

More books from Springer International Publishing

Cover of the book Recent Research in Control Engineering and Decision Making by
Cover of the book Difference Equations, Discrete Dynamical Systems and Applications by
Cover of the book Postfeminism(s) and the Arrival of the Fourth Wave by
Cover of the book Earth Stewardship by
Cover of the book Militarised Responses to Transnational Organised Crime by
Cover of the book Challenges in Fluid Dynamics by
Cover of the book Performing the Northern Ireland Peace Process by
Cover of the book Europe and the End of the Age of Innocence by
Cover of the book HCI in Business, Government and Organizations. eCommerce and Consumer Behavior by
Cover of the book Sustainable Electricity II by
Cover of the book Dream Consciousness by
Cover of the book Advanced Microsystems for Automotive Applications 2016 by
Cover of the book Alice Munro by
Cover of the book Intercultural Interactions in the Multicultural Workplace by
Cover of the book Web Technologies and Applications by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy