Customer Relationship Management Strategies in the Digital Era

Business & Finance, Marketing & Sales, Customer Service, Consumer Behaviour
Cover of the book Customer Relationship Management Strategies in the Digital Era by Süphan Nasır, IGI Global
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Author: Süphan Nasır ISBN: 9781466682337
Publisher: IGI Global Publication: March 31, 2015
Imprint: Business Science Reference Language: English
Author: Süphan Nasır
ISBN: 9781466682337
Publisher: IGI Global
Publication: March 31, 2015
Imprint: Business Science Reference
Language: English

In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.

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