Customer Satisfaction Surveys - A Practical Guide To Making Them Work
From www.infoquestcrm.co.uk
Business & Finance, Marketing & Sales, Industrial, International, Research
| Author: | John Coldwell | ISBN: | 1230000178592 |
| Publisher: | www.infoquestcrm.co.uk | Publication: | September 8, 2013 |
| Imprint: | Language: | English |
| Author: | John Coldwell |
| ISBN: | 1230000178592 |
| Publisher: | www.infoquestcrm.co.uk |
| Publication: | September 8, 2013 |
| Imprint: | |
| Language: | English |
Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so. This book is designed to help these organisations turn what is seen by many as a 'task' into a very profitable exercise - listening to the feedback from the organisation's most valuable asset - their customers - and then taking action. The authors have been conducting business-to-business customer satisfaction surveys around the world since 1989.
Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so. This book is designed to help these organisations turn what is seen by many as a 'task' into a very profitable exercise - listening to the feedback from the organisation's most valuable asset - their customers - and then taking action. The authors have been conducting business-to-business customer satisfaction surveys around the world since 1989.
