Data Driven

Profiting from Your Most Important Business Asset

Business & Finance, Industries & Professions, Information Management
Cover of the book Data Driven by Thomas C. Redman, Harvard Business Review Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Thomas C. Redman ISBN: 9781422163641
Publisher: Harvard Business Review Press Publication: September 22, 2008
Imprint: Harvard Business Review Press Language: English
Author: Thomas C. Redman
ISBN: 9781422163641
Publisher: Harvard Business Review Press
Publication: September 22, 2008
Imprint: Harvard Business Review Press
Language: English

Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making.

In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals:

· The special properties that make data such a powerful asset

· The hidden costs of flawed, outdated, or otherwise poor-quality data

· How to improve data quality for competitive advantage

· Strategies for exploiting your data to make better business decisions

· The many ways to bring data to market

· Ideas for dealing with political struggles over data and concerns about privacy rights

Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making.

In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals:

· The special properties that make data such a powerful asset

· The hidden costs of flawed, outdated, or otherwise poor-quality data

· How to improve data quality for competitive advantage

· Strategies for exploiting your data to make better business decisions

· The many ways to bring data to market

· Ideas for dealing with political struggles over data and concerns about privacy rights

Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.

More books from Harvard Business Review Press

Cover of the book HBR's 10 Must Reads 2019 by Thomas C. Redman
Cover of the book Beyond Competitive Advantage by Thomas C. Redman
Cover of the book The Intention Economy by Thomas C. Redman
Cover of the book Disruptive Innovation: The Christensen Collection (The Innovator's Dilemma, The Innovator's Solution, The Innovator's DNA, and Harvard Business Review article "How Will You Measure Your Life?") (4 Items) by Thomas C. Redman
Cover of the book The End of Corporate Imperialism by Thomas C. Redman
Cover of the book An Everyone Culture by Thomas C. Redman
Cover of the book Executing Innovation by Thomas C. Redman
Cover of the book Senior Leadership Teams by Thomas C. Redman
Cover of the book HBR's 10 Must Reads for CEOs (with bonus article "Your Strategy Needs a Strategy" by Martin Reeves, Claire Love, and Philipp Tillmanns) by Thomas C. Redman
Cover of the book Calculating Success by Thomas C. Redman
Cover of the book Managing Up (HBR 20-Minute Manager Series) by Thomas C. Redman
Cover of the book HBR's 10 Must Reads on Diversity (with bonus article "Making Differences Matter: A New Paradigm for Managing Diversity" By David A. Thomas and Robin J. Ely) by Thomas C. Redman
Cover of the book Open Business Models by Thomas C. Redman
Cover of the book Does It Matter? by Thomas C. Redman
Cover of the book Managing Time (HBR 20-Minute Manager Series) by Thomas C. Redman
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy