Debt and Transfiguration: Prospects for Latin America's Economic Revival

Prospects for Latin America's Economic Revival

Business & Finance, Marketing & Sales, Customer Service, Economics
Cover of the book Debt and Transfiguration: Prospects for Latin America's Economic Revival by David Felix, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: David Felix ISBN: 9781315490595
Publisher: Taylor and Francis Publication: May 23, 2019
Imprint: Routledge Language: English
Author: David Felix
ISBN: 9781315490595
Publisher: Taylor and Francis
Publication: May 23, 2019
Imprint: Routledge
Language: English

Collection of essays representing the analysis and policy proposals of a wide range of economists, and dealing with many contentious issues about the re-structuring strategies of Latin American debtor countries, their economic and political adjustments, and schemes for external financing.  Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique. Using a wealth of specific examples, Edward F. McQuarrie explains how to set feasible objectives and how to select the right number of the right kind of customers to visit. One of the leading experts in the field, McQuarrie demonstrates how to construct a discussion guide and how to devise good questions, and offers practical advice on how to conduct face-to-face interviews. Extensively updated throughout, this third edition includes three new chapters as well as expanded coverage of the analysis of visit data. It also discusses which industries and product categories are most (and least) suitable to the customer visit technique. The author also covers how the customer visit technique compares to other market research techniques such as focus groups.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Collection of essays representing the analysis and policy proposals of a wide range of economists, and dealing with many contentious issues about the re-structuring strategies of Latin American debtor countries, their economic and political adjustments, and schemes for external financing.  Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique. Using a wealth of specific examples, Edward F. McQuarrie explains how to set feasible objectives and how to select the right number of the right kind of customers to visit. One of the leading experts in the field, McQuarrie demonstrates how to construct a discussion guide and how to devise good questions, and offers practical advice on how to conduct face-to-face interviews. Extensively updated throughout, this third edition includes three new chapters as well as expanded coverage of the analysis of visit data. It also discusses which industries and product categories are most (and least) suitable to the customer visit technique. The author also covers how the customer visit technique compares to other market research techniques such as focus groups.

More books from Taylor and Francis

Cover of the book Neoliberalism and Global Cinema by David Felix
Cover of the book The Political Economy of Global Remittances by David Felix
Cover of the book The Frankfurt School by David Felix
Cover of the book UNICEF (United Nations Children's Fund) by David Felix
Cover of the book Changing Politics of Education by David Felix
Cover of the book Word And Image by David Felix
Cover of the book Biotechnology and the Integrity of Life by David Felix
Cover of the book Literature and Drama by David Felix
Cover of the book Economic Literacy and Money Illusion by David Felix
Cover of the book Sport Development by David Felix
Cover of the book The Designer's Field Guide to Collaboration by David Felix
Cover of the book Teaching Mathematics Creatively by David Felix
Cover of the book European Enlargement across Rounds and Beyond Borders by David Felix
Cover of the book The Origins of the African-American Civil Rights Movement by David Felix
Cover of the book When the Past Is Always Present by David Felix
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy