Definitely Dubai: Destination Branding in Action

Business & Finance
Cover of the book Definitely Dubai: Destination Branding in Action by Paul Williams, Nick Ashill, Alan Fyall, Brian Garrod, Goodfellow Publishers Ltd
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Author: Paul Williams, Nick Ashill, Alan Fyall, Brian Garrod ISBN: 9781908999085
Publisher: Goodfellow Publishers Ltd Publication: November 30, 2011
Imprint: Goodfellow Publishers Language: English
Author: Paul Williams, Nick Ashill, Alan Fyall, Brian Garrod
ISBN: 9781908999085
Publisher: Goodfellow Publishers Ltd
Publication: November 30, 2011
Imprint: Goodfellow Publishers
Language: English
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to websites, etc. Readers can follow these hyperlinks to obtain further information about the specific concepts, terms, issues and organisations identified in each case. Teaching notes, slides, essay questions, exam questions with guide answers, links to further resources are also available from the website (www.goodfellowpublishers.com).
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to websites, etc. Readers can follow these hyperlinks to obtain further information about the specific concepts, terms, issues and organisations identified in each case. Teaching notes, slides, essay questions, exam questions with guide answers, links to further resources are also available from the website (www.goodfellowpublishers.com).

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