Develop Your PR Skills

Business & Finance, Business Reference, Business Communication, Career Planning & Job Hunting, Careers
Cover of the book Develop Your PR Skills by Lucy Laville, Neil Richardson, Kogan Page
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Author: Lucy Laville, Neil Richardson ISBN: 9780749459710
Publisher: Kogan Page Publication: June 3, 2010
Imprint: Kogan Page Language: English
Author: Lucy Laville, Neil Richardson
ISBN: 9780749459710
Publisher: Kogan Page
Publication: June 3, 2010
Imprint: Kogan Page
Language: English

Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.

It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability.

Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.

It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability.

Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials.

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