Precision Marketing

Maximizing Revenue Through Relevance

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Precision Marketing by Sandra Zoratti, Lee Gallagher, Kogan Page
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Author: Sandra Zoratti, Lee Gallagher ISBN: 9780749465360
Publisher: Kogan Page Publication: May 3, 2012
Imprint: Kogan Page Language: English
Author: Sandra Zoratti, Lee Gallagher
ISBN: 9780749465360
Publisher: Kogan Page
Publication: May 3, 2012
Imprint: Kogan Page
Language: English

Marketers around the globe are recognizing that increasing customization and precision is critical to their commercial success. Rather than devoting marketing budgets to mass campaigns, precision marketers are mining customer data for predispositions and propensities to spend, in order to target buyers in more sophisticated ways, where all communications are targeted and relevant to each individual recipient.

Precision Marketing will help you to develop the perspectives, capabilities and skills necessary to deliver these more powerful marketing results. Drawing on case studies from companies such as Fiat, Amazon, Tesco and ING, Precision Marketing shows how today's leading performers are beginning to recognize, identify and capitalize on many of the concepts of precision marketing, to set themselves apart and reach a whole new level of growth.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketers around the globe are recognizing that increasing customization and precision is critical to their commercial success. Rather than devoting marketing budgets to mass campaigns, precision marketers are mining customer data for predispositions and propensities to spend, in order to target buyers in more sophisticated ways, where all communications are targeted and relevant to each individual recipient.

Precision Marketing will help you to develop the perspectives, capabilities and skills necessary to deliver these more powerful marketing results. Drawing on case studies from companies such as Fiat, Amazon, Tesco and ING, Precision Marketing shows how today's leading performers are beginning to recognize, identify and capitalize on many of the concepts of precision marketing, to set themselves apart and reach a whole new level of growth.

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