The People Business
How Ten Leaders Drive Engagement Through Internal Communications
Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Language Arts, Communication
| Author: | Annabel Dunstan, Imogen Osborne | ISBN: | 9780749479725 |
| Publisher: | Kogan Page | Publication: | July 3, 2017 |
| Imprint: | Kogan Page | Language: | English |
| Author: | Annabel Dunstan, Imogen Osborne |
| ISBN: | 9780749479725 |
| Publisher: | Kogan Page |
| Publication: | July 3, 2017 |
| Imprint: | Kogan Page |
| Language: | English |
The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a refreshingly honest perspective on the practices and challenges facing IC today. Senior IC leads will offer their tips for success, what they have learned along the way, and what remains challenging.
The book will also explore how IC is still, in some companies, struggling to be seen as a credible contributor to business performance. The People Business enables readers to prove its value to senior company members by demonstrating its clear impact on ROI.
The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a refreshingly honest perspective on the practices and challenges facing IC today. Senior IC leads will offer their tips for success, what they have learned along the way, and what remains challenging.
The book will also explore how IC is still, in some companies, struggling to be seen as a credible contributor to business performance. The People Business enables readers to prove its value to senior company members by demonstrating its clear impact on ROI.
