Developing International Strategies

Business & Finance, Career Planning & Job Hunting, Small Business, Management & Leadership, Management
Cover of the book Developing International Strategies by Rudolf Grünig, Dirk Morschett, Springer Berlin Heidelberg
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Author: Rudolf Grünig, Dirk Morschett ISBN: 9783662531235
Publisher: Springer Berlin Heidelberg Publication: September 9, 2016
Imprint: Springer Language: English
Author: Rudolf Grünig, Dirk Morschett
ISBN: 9783662531235
Publisher: Springer Berlin Heidelberg
Publication: September 9, 2016
Imprint: Springer
Language: English

This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized companies to profit from internationalization.

After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distinguishes between going global for new markets and internationalizing production and sourcing. For both, the book proposes procedures for performing meaningful strategic analyses and for developing successful international strategies. Lastly, it highlights the challenges faced by international companies and discusses useful decision processes.

The book offers valuable insights for company executives, participants in Executive MBA programs, and master’s students.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized companies to profit from internationalization.

After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distinguishes between going global for new markets and internationalizing production and sourcing. For both, the book proposes procedures for performing meaningful strategic analyses and for developing successful international strategies. Lastly, it highlights the challenges faced by international companies and discusses useful decision processes.

The book offers valuable insights for company executives, participants in Executive MBA programs, and master’s students.

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