Developing International Strategies

Business & Finance, Career Planning & Job Hunting, Small Business, Management & Leadership, Management
Cover of the book Developing International Strategies by Rudolf Grünig, Dirk Morschett, Springer Berlin Heidelberg
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Rudolf Grünig, Dirk Morschett ISBN: 9783662531235
Publisher: Springer Berlin Heidelberg Publication: September 9, 2016
Imprint: Springer Language: English
Author: Rudolf Grünig, Dirk Morschett
ISBN: 9783662531235
Publisher: Springer Berlin Heidelberg
Publication: September 9, 2016
Imprint: Springer
Language: English

This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized companies to profit from internationalization.

After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distinguishes between going global for new markets and internationalizing production and sourcing. For both, the book proposes procedures for performing meaningful strategic analyses and for developing successful international strategies. Lastly, it highlights the challenges faced by international companies and discusses useful decision processes.

The book offers valuable insights for company executives, participants in Executive MBA programs, and master’s students.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized companies to profit from internationalization.

After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distinguishes between going global for new markets and internationalizing production and sourcing. For both, the book proposes procedures for performing meaningful strategic analyses and for developing successful international strategies. Lastly, it highlights the challenges faced by international companies and discusses useful decision processes.

The book offers valuable insights for company executives, participants in Executive MBA programs, and master’s students.

More books from Springer Berlin Heidelberg

Cover of the book Heilungswunder by Rudolf Grünig, Dirk Morschett
Cover of the book Prima Klima: Schule ist mehr als Unterricht by Rudolf Grünig, Dirk Morschett
Cover of the book Water in the Middle East and in North Africa by Rudolf Grünig, Dirk Morschett
Cover of the book Adenosine Receptors in Health and Disease by Rudolf Grünig, Dirk Morschett
Cover of the book Storytelling in Organizations by Rudolf Grünig, Dirk Morschett
Cover of the book The United Nations Convention on Contracts for the International Carriage of Goods Wholly or Partly by Sea by Rudolf Grünig, Dirk Morschett
Cover of the book Explosive Percolation in Random Networks by Rudolf Grünig, Dirk Morschett
Cover of the book Behavioral Neurobiology of Depression and Its Treatment by Rudolf Grünig, Dirk Morschett
Cover of the book Embryology of Dolphins by Rudolf Grünig, Dirk Morschett
Cover of the book Innovation Policy and Governance in High-Tech Industries by Rudolf Grünig, Dirk Morschett
Cover of the book Intrinsic Neuronal Organization of the Vestibular Nuclear Complex in the Cat by Rudolf Grünig, Dirk Morschett
Cover of the book Small Molecules in Oncology by Rudolf Grünig, Dirk Morschett
Cover of the book Decreasing Fuel Consumption and Exhaust Gas Emissions in Transportation by Rudolf Grünig, Dirk Morschett
Cover of the book Dermatopharmacology of Topical Preparations by Rudolf Grünig, Dirk Morschett
Cover of the book The 19th International Conference on Industrial Engineering and Engineering Management by Rudolf Grünig, Dirk Morschett
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy