Digital and Social Media Marketing

A Results-Driven Approach

Nonfiction, Computers, Internet, Business & Finance, Marketing & Sales
Cover of the book Digital and Social Media Marketing by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781317422112
Publisher: Taylor and Francis Publication: November 18, 2016
Imprint: Routledge Language: English
Author:
ISBN: 9781317422112
Publisher: Taylor and Francis
Publication: November 18, 2016
Imprint: Routledge
Language: English

Digital and Social Media Marketing: A Results-Driven Approachis an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade.

Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption.

Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community.

This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Digital and Social Media Marketing: A Results-Driven Approachis an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade.

Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption.

Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community.

This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.

More books from Taylor and Francis

Cover of the book On Sonic Art by
Cover of the book Shakespearian Tempest - V 2 by
Cover of the book Politics and Philosophy in Plato's Menexenus by
Cover of the book Marine Environmental Governance by
Cover of the book Marketing Research for the Tourism, Hospitality and Events Industries by
Cover of the book Hernando de Soto and Property in a Market Economy by
Cover of the book Assessment And Testing In The Primary School by
Cover of the book Imperialism, Race and Resistance by
Cover of the book The Severans by
Cover of the book Sport and Exercise Psychology by
Cover of the book Parkinson's Disease and Quality of Life by
Cover of the book 100 Games and Activities for the Introductory Foreign Language Classroom by
Cover of the book Jane Campion by
Cover of the book Where the Waters Meet by
Cover of the book The Politics of Agency by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy