Digital Marketing: Strategies for Online Success

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Digital Marketing: Strategies for Online Success by Godfrey Parkin, New Holland Publishers (UK) Ltd
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Author: Godfrey Parkin ISBN: 9781780090788
Publisher: New Holland Publishers (UK) Ltd Publication: June 1, 2009
Imprint: Language: English
Author: Godfrey Parkin
ISBN: 9781780090788
Publisher: New Holland Publishers (UK) Ltd
Publication: June 1, 2009
Imprint:
Language: English
The force of the internet and the power of online consumers have dramatically altered the face of todays business world. Understanding and using this resource to its best advantage is essential to the success of every business. Digital Marketing: Strategies for Online Success clarifies the complex subject of ecommerce presenting a simple 8-step strategy for success in internet marketing.This book is essential for anyone seeking success in a business environment altered by the digital revolution. Godfrey Parkin presents fascinating facts about both the history and potential of the internet as well as providing clear and practical advice on how to make the most of it. Key strategies are outlined on every aspect of ecommerce including a step-by-step guide to developing a low-risk business strategy; the principles of designing a website that works as a successful business tool; guidelines on maximising effectiveness of search engines email marketing and online advertising as well as advice on using web 2.0 and social media in order to expand brand awareness and increase sales. This book is indispensable to anyone who wishes his or her company to remain relevant in todays digital environment.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The force of the internet and the power of online consumers have dramatically altered the face of todays business world. Understanding and using this resource to its best advantage is essential to the success of every business. Digital Marketing: Strategies for Online Success clarifies the complex subject of ecommerce presenting a simple 8-step strategy for success in internet marketing.This book is essential for anyone seeking success in a business environment altered by the digital revolution. Godfrey Parkin presents fascinating facts about both the history and potential of the internet as well as providing clear and practical advice on how to make the most of it. Key strategies are outlined on every aspect of ecommerce including a step-by-step guide to developing a low-risk business strategy; the principles of designing a website that works as a successful business tool; guidelines on maximising effectiveness of search engines email marketing and online advertising as well as advice on using web 2.0 and social media in order to expand brand awareness and increase sales. This book is indispensable to anyone who wishes his or her company to remain relevant in todays digital environment.

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