Digital Media and Innovation

Management and Design Strategies in Communication

Nonfiction, Reference & Language, Language Arts, Communication, Business & Finance, Industries & Professions, Industries
Cover of the book Digital Media and Innovation by Dr. Richard A. Gershon, SAGE Publications
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Author: Dr. Richard A. Gershon ISBN: 9781483322544
Publisher: SAGE Publications Publication: February 11, 2016
Imprint: SAGE Publications, Inc Language: English
Author: Dr. Richard A. Gershon
ISBN: 9781483322544
Publisher: SAGE Publications
Publication: February 11, 2016
Imprint: SAGE Publications, Inc
Language: English

Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

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