Direct Mail Fundraising: (Explicit) Instructions for Development Officers

This ebook provides step-by-step instruction on how-to successfully complete an annual campaign through the use of direct-mail fundraising, targeting donors who have given Some Years But Unfortunately Not This year (SYBUNT) or Last Year But Unfortunately Not This year (LYBUNT). This sector of donors is by definition unresponsive, but my strategy may offer the perfect solution by not only engaging this donor niche and completing a successful year-end annual campaign but setting donors on a path for more consistent giving.

This direct mail strategy can also be an effective way to generate new donors through a donor acquisition campaign.

This ebook is in an easy-to-read set of five step-by-step instructions followed by a helpful “Campaign Tips for Success” section containing further ideas to support your direct mail fundraising (DMF) efforts. This book is not full of fluff and does not provide any theory on why this plan should work. There are other publications you can read in that regard, such as Conducting a Successful Annual Giving Program: A Comprehensive Guide and Resource, by Dove, Lindauer and Madvig.

I am confident these five steps, if followed closely, will produce extraordinary results for your clean-up and/or donor acquisition campaign.