Disrupt: Think the Unthinkable to Spark Transformation in Your Business

Think the Unthinkable to Spark Transformation in Your Business

Business & Finance, Management & Leadership, Planning & Forecasting
Cover of the book Disrupt: Think the Unthinkable to Spark Transformation in Your Business by Luke Williams, Pearson Education
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Author: Luke Williams ISBN: 9780132612050
Publisher: Pearson Education Publication: December 8, 2010
Imprint: FT Press Language: English
Author: Luke Williams
ISBN: 9780132612050
Publisher: Pearson Education
Publication: December 8, 2010
Imprint: FT Press
Language: English

This is the eBook version of the printed book.

For more and more companies in a world that's changing fast, there’s only one way to win the game: transform it entirely. For anyone who wants to thrive in this new order, this requires a revolution in thinking--a steady stream of disruptive strategies, and unexpected solutions. Disrupt shows how to generate and execute those solutions--a disruptive approach for a disruptive age.

 

Disrupt reflects Luke Williams’ immense experience creating disruptive products and services at frog design, one of the world’s leading innovation firms. Williams combines the fluid creativity of "disruptive thinking" with the analytical rigor that is indispensable to business success. The result is a simple yet complete, five-stage process for imagining a powerful market disruption and transforming it into reality.

 

Using many examples and book-length case study of Little Miss Matched, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. He walks through generating a disruptive hypothesis, defining a disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in the solution.

 

Disrupt offers readers a systematic way to redefine the future of a company, catch entire industries by surprise, and leave competitors scrambling to catch up.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is the eBook version of the printed book.

For more and more companies in a world that's changing fast, there’s only one way to win the game: transform it entirely. For anyone who wants to thrive in this new order, this requires a revolution in thinking--a steady stream of disruptive strategies, and unexpected solutions. Disrupt shows how to generate and execute those solutions--a disruptive approach for a disruptive age.

 

Disrupt reflects Luke Williams’ immense experience creating disruptive products and services at frog design, one of the world’s leading innovation firms. Williams combines the fluid creativity of "disruptive thinking" with the analytical rigor that is indispensable to business success. The result is a simple yet complete, five-stage process for imagining a powerful market disruption and transforming it into reality.

 

Using many examples and book-length case study of Little Miss Matched, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. He walks through generating a disruptive hypothesis, defining a disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in the solution.

 

Disrupt offers readers a systematic way to redefine the future of a company, catch entire industries by surprise, and leave competitors scrambling to catch up.

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