Doing Business in the Global Environment: Corporate Social Responsibility as an Organization's Core Business Strategy?

Business & Finance, Business Reference, Business Ethics
Cover of the book Doing Business in the Global Environment: Corporate Social Responsibility as an Organization's Core Business Strategy? by Daniel Nussbaum, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Daniel Nussbaum ISBN: 9783638064217
Publisher: GRIN Publishing Publication: June 17, 2008
Imprint: GRIN Publishing Language: English
Author: Daniel Nussbaum
ISBN: 9783638064217
Publisher: GRIN Publishing
Publication: June 17, 2008
Imprint: GRIN Publishing
Language: English

Research Paper (undergraduate) from the year 2008 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1,7, University of Cooperative Education (International Business Administration), course: -, 30 entries in the bibliography, language: English, abstract: In recent years, a great concern about the broad impacts of business on society has evolved. As a result, this concern has transformed into the responsibility business has to society. Accordingly, companies see their actions more and more monitored by the public, on both national and international level. Thus, their role within society is gaining importance, being considered a creative and institutional one, instead of only existential. Apart from that, this results in a growing interaction between the government, business and the stakeholder. In the past, business' primary concern was the economic situation, whereas today, business has to consider the legal, ethical, moral and social impact of its decisions as well. This leads to the assumption that in the near future, it will not be possible to conduct business without acting socially responsible. This development is closely connected to the concept of Corporate Social Responsibility, which is the subject of this paper. Concerning the selection of secondary literature, apart from both English and German books, several articles from business magazines have been included in the research. At first, this paper will provide an overview of the current emergence of CSR as an essential part of daily business. However, the focus lies on the effects of CSR on an organization's core business. In Germany, for instance, while acknowledging their social responsibility, companies are still far away from making CSR part of their core business strategy. This paper will discuss the possibility of how embedding CSR in a firm's strategy can lead to business success. In addition, a potential link between competitive advantage and CSR will be outlined, before some major arguments of critics will be illustrated. Finally, as a conclusion, the main arguments and results of the research will be summarized and a short outlook will be provided.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Research Paper (undergraduate) from the year 2008 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1,7, University of Cooperative Education (International Business Administration), course: -, 30 entries in the bibliography, language: English, abstract: In recent years, a great concern about the broad impacts of business on society has evolved. As a result, this concern has transformed into the responsibility business has to society. Accordingly, companies see their actions more and more monitored by the public, on both national and international level. Thus, their role within society is gaining importance, being considered a creative and institutional one, instead of only existential. Apart from that, this results in a growing interaction between the government, business and the stakeholder. In the past, business' primary concern was the economic situation, whereas today, business has to consider the legal, ethical, moral and social impact of its decisions as well. This leads to the assumption that in the near future, it will not be possible to conduct business without acting socially responsible. This development is closely connected to the concept of Corporate Social Responsibility, which is the subject of this paper. Concerning the selection of secondary literature, apart from both English and German books, several articles from business magazines have been included in the research. At first, this paper will provide an overview of the current emergence of CSR as an essential part of daily business. However, the focus lies on the effects of CSR on an organization's core business. In Germany, for instance, while acknowledging their social responsibility, companies are still far away from making CSR part of their core business strategy. This paper will discuss the possibility of how embedding CSR in a firm's strategy can lead to business success. In addition, a potential link between competitive advantage and CSR will be outlined, before some major arguments of critics will be illustrated. Finally, as a conclusion, the main arguments and results of the research will be summarized and a short outlook will be provided.

More books from GRIN Publishing

Cover of the book Using New Media in the Task-Based German Conversation Classroom by Daniel Nussbaum
Cover of the book Die Frage nach der Technik von Martin Heidegger und die technologische Rationalität nach Herbert Marcuse by Daniel Nussbaum
Cover of the book Financial analysis easyjet plc by Daniel Nussbaum
Cover of the book The Open Method of Coordination: A New Effective Form of Governance in the EU? by Daniel Nussbaum
Cover of the book Plagiarism in Peter Ackroyd's Fictional Biography 'Chatterton' by Daniel Nussbaum
Cover of the book Human Occupation. Introduction to the theory and practice of occupational therapy by Daniel Nussbaum
Cover of the book Modern Psychotherapy and Buddhist Thought by Daniel Nussbaum
Cover of the book Placental-Uterine Immunological Crosstalk by Daniel Nussbaum
Cover of the book Evidence-Based Practice - A critical discussion of occupational therapy practice with a focus on assessments by Daniel Nussbaum
Cover of the book Imagined communities - What Makes a Readership Share a Certain Idea of Newspapers by Daniel Nussbaum
Cover of the book Structure and Chaos: Binary Pairs in Shakespeare's 'A Midsummer Night's Dream' by Daniel Nussbaum
Cover of the book Article Analysis Paper - Procurement Helps Siemens Deliver Record Profits by Daniel Nussbaum
Cover of the book Selected Essays on Market Microstructure by Daniel Nussbaum
Cover of the book The Society of Maycomb and its Influence on Jem and Scout in 'To Kill a Mockingbird' by Harper Lee by Daniel Nussbaum
Cover of the book Five Leadership Theories Applied in Barack Obama's First 100 Days as President by Daniel Nussbaum
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy