Dynamics of Competitive Advantage and Consumer Perception in Social Marketing

Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Social & Cultural Studies, Political Science, Government, Social Policy, Social Science
Cover of the book Dynamics of Competitive Advantage and Consumer Perception in Social Marketing by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781466644335
Publisher: IGI Global Publication: August 31, 2013
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466644335
Publisher: IGI Global
Publication: August 31, 2013
Imprint: Business Science Reference
Language: English
Although social marketing is generally associated with communication activities and mass media, there exists a broader scope of social marketing that utilizes a systematic approach to defining concepts, behaviors, and products for promotion and distribution. Dynamics of Competitive Advantage and Consumer Perception in Social Marketing explores important social issues that call for reform such as healthcare, self-perceptions, and corporate responsibilities to the environment. This publication will guide readers in the understanding and appreciation of social marketing and give insight to how it can be used to positively alter social conscience and create social change.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Although social marketing is generally associated with communication activities and mass media, there exists a broader scope of social marketing that utilizes a systematic approach to defining concepts, behaviors, and products for promotion and distribution. Dynamics of Competitive Advantage and Consumer Perception in Social Marketing explores important social issues that call for reform such as healthcare, self-perceptions, and corporate responsibilities to the environment. This publication will guide readers in the understanding and appreciation of social marketing and give insight to how it can be used to positively alter social conscience and create social change.

More books from IGI Global

Cover of the book E-Health Systems Quality and Reliability by
Cover of the book Roadside Networks for Vehicular Communications by
Cover of the book Tourism and Opportunities for Economic Development in Asia by
Cover of the book Systems Research for Real-World Challenges by
Cover of the book Social Considerations of Migration Movements and Immigration Policies by
Cover of the book Handbook of Research on Humanizing the Distance Learning Experience by
Cover of the book Progressive Trends in Knowledge and System-Based Science for Service Innovation by
Cover of the book Knowledge-Intensive Economies and Opportunities for Social, Organizational, and Technological Growth by
Cover of the book Advanced Engineering and Computational Methodologies for Intelligent Mechatronics and Robotics by
Cover of the book Strategic Uses of Social Media for Improved Customer Retention by
Cover of the book Enhancing Instruction with Visual Media by
Cover of the book Narrative Advertising Models and Conceptualization in the Digital Age by
Cover of the book Defining Identity and the Changing Scope of Culture in the Digital Age by
Cover of the book Handbook of Research on Cross-Cultural Business Education by
Cover of the book Computational Modeling of Masonry Structures Using the Discrete Element Method by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy