Strategic Uses of Social Media for Improved Customer Retention

Business & Finance, Marketing & Sales, Customer Service
Cover of the book Strategic Uses of Social Media for Improved Customer Retention by , IGI Global
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Author: ISBN: 9781522516880
Publisher: IGI Global Publication: November 9, 2016
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522516880
Publisher: IGI Global
Publication: November 9, 2016
Imprint: Business Science Reference
Language: English

Social networking venues have increased significantly in popularity in recent years. When utilized properly, these networks can offer many advantages within business contexts. Strategic Uses of Social Media for Improved Customer Retention is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is ideally designed for researchers, practitioners, professionals, and upper-level students interested in improving and maintaining customer relationships.

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Social networking venues have increased significantly in popularity in recent years. When utilized properly, these networks can offer many advantages within business contexts. Strategic Uses of Social Media for Improved Customer Retention is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is ideally designed for researchers, practitioners, professionals, and upper-level students interested in improving and maintaining customer relationships.

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