Eating the Big Fish

How Challenger Brands Can Compete Against Brand Leaders

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Eating the Big Fish by Adam Morgan, Wiley
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Author: Adam Morgan ISBN: 9780470527757
Publisher: Wiley Publication: April 3, 2009
Imprint: Wiley Language: English
Author: Adam Morgan
ISBN: 9780470527757
Publisher: Wiley
Publication: April 3, 2009
Imprint: Wiley
Language: English

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded

The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.

It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded

The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.

It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

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