eCRM: Using the internet for customer relationship management at the TQU Academy

Business & Finance, Industries & Professions, Information Management
Cover of the book eCRM: Using the internet for customer relationship management at the TQU Academy by Peter Schust, GRIN Publishing
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Author: Peter Schust ISBN: 9783640148714
Publisher: GRIN Publishing Publication: August 29, 2008
Imprint: GRIN Publishing Language: English
Author: Peter Schust
ISBN: 9783640148714
Publisher: GRIN Publishing
Publication: August 29, 2008
Imprint: GRIN Publishing
Language: English

Research Paper (undergraduate) from the year 2007 in the subject Information Management, grade: 2,0, University of Applied Sciences Kempten (MBA International Business Management & Consulting), course: Information Technology applied in Marketing & Sales, 6 entries in the bibliography, language: English, abstract: The termpaper eCRM: Using the internet for customer relationship management at the TQU Academy describes the usage of eCRM-systems in a practical example. It gives an overview of the theoretical concepts and models used, describes the application of the models to the TQU Academy situation and closes with consequences of the application and recommendations.

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Research Paper (undergraduate) from the year 2007 in the subject Information Management, grade: 2,0, University of Applied Sciences Kempten (MBA International Business Management & Consulting), course: Information Technology applied in Marketing & Sales, 6 entries in the bibliography, language: English, abstract: The termpaper eCRM: Using the internet for customer relationship management at the TQU Academy describes the usage of eCRM-systems in a practical example. It gives an overview of the theoretical concepts and models used, describes the application of the models to the TQU Academy situation and closes with consequences of the application and recommendations.

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