Electronic Commerce

A Managerial and Social Networks Perspective

Business & Finance, Management & Leadership, Operations Research, Industries & Professions, Information Management
Cover of the book Electronic Commerce by Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban, Springer International Publishing
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Author: Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban ISBN: 9783319100913
Publisher: Springer International Publishing Publication: January 29, 2015
Imprint: Springer Language: English
Author: Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
ISBN: 9783319100913
Publisher: Springer International Publishing
Publication: January 29, 2015
Imprint: Springer
Language: English

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided.

Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations.

In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided.

Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations.

In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.

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