Emotion and Reason in Consumer Behavior

Business & Finance, Economics, Microeconomics, Marketing & Sales
Cover of the book Emotion and Reason in Consumer Behavior by Arjun Chaudhuri, Taylor and Francis
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Author: Arjun Chaudhuri ISBN: 9781136406898
Publisher: Taylor and Francis Publication: August 14, 2006
Imprint: Routledge Language: English
Author: Arjun Chaudhuri
ISBN: 9781136406898
Publisher: Taylor and Francis
Publication: August 14, 2006
Imprint: Routledge
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

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