Energy Branding

Harnessing Consumer Power

Nonfiction, Science & Nature, Technology, Power Resources, Business & Finance, Marketing & Sales
Cover of the book Energy Branding by Friðrik Larsen, Springer International Publishing
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Author: Friðrik Larsen ISBN: 9783319571980
Publisher: Springer International Publishing Publication: June 10, 2017
Imprint: Palgrave Macmillan Language: English
Author: Friðrik Larsen
ISBN: 9783319571980
Publisher: Springer International Publishing
Publication: June 10, 2017
Imprint: Palgrave Macmillan
Language: English

Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry. The author examines both perspectives of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe. Topics discussed include green energy, the liberalisation of the electricity industry, and the relationship between consumers and executives in the energy market. One of the first of its kind, this book offers a unique and innovative study of the development of branding in the energy industry, and sheds light on future marketing strategies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry. The author examines both perspectives of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe. Topics discussed include green energy, the liberalisation of the electricity industry, and the relationship between consumers and executives in the energy market. One of the first of its kind, this book offers a unique and innovative study of the development of branding in the energy industry, and sheds light on future marketing strategies.

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