Engaging Consumers through Branded Entertainment and Convergent Media

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales, Social & Cultural Studies, Social Science
Cover of the book Engaging Consumers through Branded Entertainment and Convergent Media by , IGI Global
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Author: ISBN: 9781466683440
Publisher: IGI Global Publication: April 30, 2015
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466683440
Publisher: IGI Global
Publication: April 30, 2015
Imprint: Business Science Reference
Language: English
Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.

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