Entrepreneurial Marketing for SMEs

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Entrepreneurial Marketing for SMEs by Luca Cacciolatti, Soo Hee Lee, Palgrave Macmillan UK
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Author: Luca Cacciolatti, Soo Hee Lee ISBN: 9781137532589
Publisher: Palgrave Macmillan UK Publication: October 26, 2015
Imprint: Palgrave Macmillan Language: English
Author: Luca Cacciolatti, Soo Hee Lee
ISBN: 9781137532589
Publisher: Palgrave Macmillan UK
Publication: October 26, 2015
Imprint: Palgrave Macmillan
Language: English

Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.

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Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.

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