eOctopus in Hong Kong - A feasibility study

A feasibility study

Business & Finance, Marketing & Sales
Cover of the book eOctopus in Hong Kong - A feasibility study by Ben Beiske, Leslie Lee, Iris Yim, David Yu, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ben Beiske, Leslie Lee, Iris Yim, David Yu ISBN: 9783638205610
Publisher: GRIN Publishing Publication: July 17, 2003
Imprint: GRIN Publishing Language: English
Author: Ben Beiske, Leslie Lee, Iris Yim, David Yu
ISBN: 9783638205610
Publisher: GRIN Publishing
Publication: July 17, 2003
Imprint: GRIN Publishing
Language: English
Research Paper (postgraduate) from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.3 (A), The University of Hong Kong (-), 22 entries in the bibliography, language: English, abstract: This paper examines the concept of eCurrency and how it has been used globally, and then highlights how this could be applied in Hong Kong. The situation in Hong Kong was assessed, and it is believed that Octopus is able to take advantage of its strong brand name and wide use taking its business online to an extended business model, termed eOctopus. The eOctopus model suggests that Octopus becomes an intermediary in online transactions where the users will have the option to set up an online Octopus account on the web. Money will be deducted for online and offline transactions, and money can be added at current Octopus terminals or via Internet banking. It will also allow users to shop and pay bills online. Given the development concerning the introduction of a smartcard (including an eCertificate function) to replace the existing Hong Kong ID card, synergies are expected to exist if Octopus were to work together with the government on this issue. Since every resident in a Hong Kong is required to possess an ID card, Octopus would thus gain in trust and overcome security issues, as expressed by respondents. The Hong Kong government could benefit from this arrangement, since Octopus' technology and know-how regarding smartcards is advanced. If the eOctopus model is implemented in Hong Kong, it could then serve as a global role-model to the rest of the world, making eOctopus a successful eCurrency for online transactions possibly beyond the boundaries of HK.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Research Paper (postgraduate) from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.3 (A), The University of Hong Kong (-), 22 entries in the bibliography, language: English, abstract: This paper examines the concept of eCurrency and how it has been used globally, and then highlights how this could be applied in Hong Kong. The situation in Hong Kong was assessed, and it is believed that Octopus is able to take advantage of its strong brand name and wide use taking its business online to an extended business model, termed eOctopus. The eOctopus model suggests that Octopus becomes an intermediary in online transactions where the users will have the option to set up an online Octopus account on the web. Money will be deducted for online and offline transactions, and money can be added at current Octopus terminals or via Internet banking. It will also allow users to shop and pay bills online. Given the development concerning the introduction of a smartcard (including an eCertificate function) to replace the existing Hong Kong ID card, synergies are expected to exist if Octopus were to work together with the government on this issue. Since every resident in a Hong Kong is required to possess an ID card, Octopus would thus gain in trust and overcome security issues, as expressed by respondents. The Hong Kong government could benefit from this arrangement, since Octopus' technology and know-how regarding smartcards is advanced. If the eOctopus model is implemented in Hong Kong, it could then serve as a global role-model to the rest of the world, making eOctopus a successful eCurrency for online transactions possibly beyond the boundaries of HK.

More books from GRIN Publishing

Cover of the book Serious Premise vs. Entertainment by Ben Beiske, Leslie Lee, Iris Yim, David Yu
Cover of the book Apocalypse... Eventually by Ben Beiske, Leslie Lee, Iris Yim, David Yu
Cover of the book Variables in Travelling Abroad by Ben Beiske, Leslie Lee, Iris Yim, David Yu
Cover of the book Intertextuality and Prestige Advertising: A discursive-semiotic analysis of Australian TV advertisements by Ben Beiske, Leslie Lee, Iris Yim, David Yu
Cover of the book Comparative Forms in British and American English by Ben Beiske, Leslie Lee, Iris Yim, David Yu
Cover of the book Social Awareness - An introduction to the model by Ben Beiske, Leslie Lee, Iris Yim, David Yu
Cover of the book From Capital Market Efficiency to Behavioral Finance by Ben Beiske, Leslie Lee, Iris Yim, David Yu
Cover of the book A study of opportunities and threats emerging from the current and likely future tourism development in Dubai by Ben Beiske, Leslie Lee, Iris Yim, David Yu
Cover of the book British Queens - Better Rulers? by Ben Beiske, Leslie Lee, Iris Yim, David Yu
Cover of the book Wichtigkeit des Informations- und Dokumentationsmanagements für die Projektsteuerung und -evaluation by Ben Beiske, Leslie Lee, Iris Yim, David Yu
Cover of the book Wal-Mart's European Business Strategy by Ben Beiske, Leslie Lee, Iris Yim, David Yu
Cover of the book Krise und Kriegsausbruch im Sommer 1914 by Ben Beiske, Leslie Lee, Iris Yim, David Yu
Cover of the book To what extent do you agree with those who argue that the UK should join the European Monetary Union (EMU)? by Ben Beiske, Leslie Lee, Iris Yim, David Yu
Cover of the book The discourse particle 'eh' on Guernsey and in Canada by Ben Beiske, Leslie Lee, Iris Yim, David Yu
Cover of the book Is the rise of radical Islam a response to authoritarian rule? by Ben Beiske, Leslie Lee, Iris Yim, David Yu
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy