Essentials of Intellectual Property

Law, Economics, and Strategy

Nonfiction, Reference & Language, Law, Intellectual Property
Cover of the book Essentials of Intellectual Property by Alexander I. Poltorak, Paul J. Lerner, Wiley
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Author: Alexander I. Poltorak, Paul J. Lerner ISBN: 9781118009956
Publisher: Wiley Publication: February 23, 2011
Imprint: Wiley Language: English
Author: Alexander I. Poltorak, Paul J. Lerner
ISBN: 9781118009956
Publisher: Wiley
Publication: February 23, 2011
Imprint: Wiley
Language: English

The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors

Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property.

  • Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works
  • Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence
  • Offers an introduction to IP licensing and enforcement
  • Now features discussion of critical precedent-setting recent IP cases and proposed patent reform

Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors

Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property.

Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.

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