Ethics in Marketing and Communications
Towards a Global Perspective
Business & Finance, Management & Leadership, Management, Marketing & Sales
| Author: | ISBN: | 9780230367142 | |
| Publisher: | Palgrave Macmillan UK | Publication: | December 13, 2011 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | |
| ISBN: | 9780230367142 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | December 13, 2011 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.
This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.
