Eurasian Business Perspectives

Proceedings of the 24th Eurasia Business and Economics Society Conference

Nonfiction, Health & Well Being, Psychology, Occupational & Industrial Psychology, Business & Finance, Management & Leadership, Management Science
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Author: ISBN: 9783030186524
Publisher: Springer International Publishing Publication: June 3, 2019
Imprint: Springer Language: English
Author:
ISBN: 9783030186524
Publisher: Springer International Publishing
Publication: June 3, 2019
Imprint: Springer
Language: English

This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.

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