Events Marketing Management

A consumer perspective

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Marketing & Sales, Nonfiction, Travel
Cover of the book Events Marketing Management by Ivna Reic, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ivna Reic ISBN: 9781136289798
Publisher: Taylor and Francis Publication: September 19, 2016
Imprint: Routledge Language: English
Author: Ivna Reic
ISBN: 9781136289798
Publisher: Taylor and Francis
Publication: September 19, 2016
Imprint: Routledge
Language: English

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events.

In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge.

This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events.

In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge.

This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.

More books from Taylor and Francis

Cover of the book Understanding Culture and Ethics in Organizations by Ivna Reic
Cover of the book The Psychology of the Movements of Handwriting by Ivna Reic
Cover of the book Civil Society by Ivna Reic
Cover of the book How to Tell God from the Devil by Ivna Reic
Cover of the book Interracial Families by Ivna Reic
Cover of the book Courtesans at Table by Ivna Reic
Cover of the book Transforming Performance Management to Drive Performance by Ivna Reic
Cover of the book Transnational Islamic Actors and Indonesia's Foreign Policy by Ivna Reic
Cover of the book Violence Against Women in Asian Societies by Ivna Reic
Cover of the book Alienation And Freedom by Ivna Reic
Cover of the book Pedagogies of Globalization by Ivna Reic
Cover of the book Oriental Mysticism by Ivna Reic
Cover of the book Using Group-based Learning in Higher Education by Ivna Reic
Cover of the book The Metaphor of Play by Ivna Reic
Cover of the book Freedom, Equality and the Market by Ivna Reic
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy