Explorations in Critical Studies of Advertising

Nonfiction, Reference & Language, Language Arts, Communication, Business & Finance, Marketing & Sales, Advertising & Promotion, Social & Cultural Studies, Social Science
Cover of the book Explorations in Critical Studies of Advertising by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781317232971
Publisher: Taylor and Francis Publication: October 26, 2016
Imprint: Routledge Language: English
Author:
ISBN: 9781317232971
Publisher: Taylor and Francis
Publication: October 26, 2016
Imprint: Routledge
Language: English

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.

More books from Taylor and Francis

Cover of the book Techno Politics in Presidential Campaigning by
Cover of the book Improvisation and Music Education by
Cover of the book Africanizing Knowledge by
Cover of the book Public Management and Complexity Theory by
Cover of the book Feminism Counts by
Cover of the book The Routledge International Handbook of Education, Religion and Values by
Cover of the book Planning for Community-based Disaster Resilience Worldwide by
Cover of the book Media Law by
Cover of the book Teaching Thinking by
Cover of the book Child Psychiatric Treatment by
Cover of the book Limits of Global Governance by
Cover of the book Critical Approaches to Teaching the High School Novel by
Cover of the book Deschooling the Imagination by
Cover of the book Interactive Business Communities by
Cover of the book Logistics' Contributions to Better Health in Developing Countries by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy