Exploring Markets

A Very Brief Introduction

Nonfiction, Social & Cultural Studies, Social Science, Sociology, Business & Finance, Marketing & Sales
Cover of the book Exploring Markets by Stefan Kühl, Metaplan
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Author: Stefan Kühl ISBN: 9780999147955
Publisher: Metaplan Publication: September 1, 2017
Imprint: Organizational Dialogue Press Language: English
Author: Stefan Kühl
ISBN: 9780999147955
Publisher: Metaplan
Publication: September 1, 2017
Imprint: Organizational Dialogue Press
Language: English

Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not respond objectively to existing environmental conditions, but invent, construct and create their realities themselves. The goal of exploring the environment – or, more specifically, exploring markets – is to influence this construction process through re-framing, de-generalization and hypothesis formation and thus to allow organizations to discover unusual things.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not respond objectively to existing environmental conditions, but invent, construct and create their realities themselves. The goal of exploring the environment – or, more specifically, exploring markets – is to influence this construction process through re-framing, de-generalization and hypothesis formation and thus to allow organizations to discover unusual things.

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