Fair Trade and the Citizen-Consumer

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Business & Finance, Business Reference, Business Ethics, Nonfiction, Social & Cultural Studies, Social Science, Sociology
Cover of the book Fair Trade and the Citizen-Consumer by K. Wheeler, Palgrave Macmillan UK
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Author: K. Wheeler ISBN: 9781137283672
Publisher: Palgrave Macmillan UK Publication: October 23, 2012
Imprint: Palgrave Macmillan Language: English
Author: K. Wheeler
ISBN: 9781137283672
Publisher: Palgrave Macmillan UK
Publication: October 23, 2012
Imprint: Palgrave Macmillan
Language: English

As sales of fair-trade goods explode across the globe, Fair Trade and the Citizen-Consumer provides a timely analysis of the organizations, institutions and grassroots networks behind this growing movement. Drawing on examples from the UK, Sweden and USA, this book moves away from models of individualized consumer choice and instead explores the collective cultures and practices that motivate and sustain fair-trade consumer behaviour. Although the fair-trade citizen-consumer has been called to action and publicly represented as an individual 'voting' in the marketplace, this book reveals how market interventions are editing the choices available to consumers, at the same time as 'Fairtrade Town' consumer networks are flourishing. Offering new and critical insights into the fair-trade success story, this book also contributes to debates about sustainable consumption behaviour and the growth of 'new' forms of political participation and citizenship.

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As sales of fair-trade goods explode across the globe, Fair Trade and the Citizen-Consumer provides a timely analysis of the organizations, institutions and grassroots networks behind this growing movement. Drawing on examples from the UK, Sweden and USA, this book moves away from models of individualized consumer choice and instead explores the collective cultures and practices that motivate and sustain fair-trade consumer behaviour. Although the fair-trade citizen-consumer has been called to action and publicly represented as an individual 'voting' in the marketplace, this book reveals how market interventions are editing the choices available to consumers, at the same time as 'Fairtrade Town' consumer networks are flourishing. Offering new and critical insights into the fair-trade success story, this book also contributes to debates about sustainable consumption behaviour and the growth of 'new' forms of political participation and citizenship.

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