Feasibility Analysis of a Low Cost Strategy for Long Distance Flights

A View from a Full Service Carrier in the Airline Industry

Business & Finance, Finance & Investing, Finance
Cover of the book Feasibility Analysis of a Low Cost Strategy for Long Distance Flights by Joren Steinheuer, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Joren Steinheuer ISBN: 9783668089143
Publisher: GRIN Verlag Publication: November 18, 2015
Imprint: GRIN Verlag Language: English
Author: Joren Steinheuer
ISBN: 9783668089143
Publisher: GRIN Verlag
Publication: November 18, 2015
Imprint: GRIN Verlag
Language: English

Bachelor Thesis from the year 2015 in the subject Business economics - Investment and Finance, grade: 2,0, University of applied sciences, Düsseldorf, language: English, abstract: This thesis focuses on the economic feasibility of a low cost strategy for long distance flights, based on the example of Eurowings in the product portfolio of the full service carrier Lufthansa. On the ITB 2015, Europe's largest tourist trade fair, an executive board member of Lufthansa, Karl Garnand, announced the first routes for the coming low cost long distance flight product of the company. Lufthansa is going to start this project with its brand Eurowings. The first flights to three destinations will be operated as from November 2015, tickets are already bookable. The low cost carrier business prospers for a long time. Its market share in Germany, measured by the number of passengers, grew from 4,8% in 2002 to 25% in 2014. However, this success refers exclusively to short and middle distance flights. Eurowings is not the first try of an airline to establish a low cost product for long haul flights, but there is no example with economic success.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Bachelor Thesis from the year 2015 in the subject Business economics - Investment and Finance, grade: 2,0, University of applied sciences, Düsseldorf, language: English, abstract: This thesis focuses on the economic feasibility of a low cost strategy for long distance flights, based on the example of Eurowings in the product portfolio of the full service carrier Lufthansa. On the ITB 2015, Europe's largest tourist trade fair, an executive board member of Lufthansa, Karl Garnand, announced the first routes for the coming low cost long distance flight product of the company. Lufthansa is going to start this project with its brand Eurowings. The first flights to three destinations will be operated as from November 2015, tickets are already bookable. The low cost carrier business prospers for a long time. Its market share in Germany, measured by the number of passengers, grew from 4,8% in 2002 to 25% in 2014. However, this success refers exclusively to short and middle distance flights. Eurowings is not the first try of an airline to establish a low cost product for long haul flights, but there is no example with economic success.

More books from GRIN Verlag

Cover of the book Die Regimetheorie: Warum kündigt Russland den KSE-Vertrag auf? by Joren Steinheuer
Cover of the book Die Krise des Osmanischen Reiches zu Beginn des 19. Jahrhunderts und die Elitekonstellation by Joren Steinheuer
Cover of the book FreiRaum - Zentrum für Kinder und Eltern by Joren Steinheuer
Cover of the book Das junge Europa by Joren Steinheuer
Cover of the book Die Risiken und Chancen einer einheitlichen europäischen Geldpolitik auf Stufe 3 unter Berücksichtigung der institutionellen Ausgestalltung durch den EU-Vertrag by Joren Steinheuer
Cover of the book Settlement und Gemeinwesenarbeit by Joren Steinheuer
Cover of the book Abtönungspartikeln im Übersetzungsvergleich by Joren Steinheuer
Cover of the book Vergleich der germanistischen und der soziologischen Sicht über Außenseiter anhand ausgewählter Literaturbeispiele by Joren Steinheuer
Cover of the book Max Weber - Religionssoziologie by Joren Steinheuer
Cover of the book Kultur- und Transformationsforschung über Ost-West-Differenzen und Innere Einheit in Deutschland - Eine metatheoretische Betrachtung by Joren Steinheuer
Cover of the book Musikvideokultur im Web 2.0 by Joren Steinheuer
Cover of the book Schüler mit Migrationshintergrund - Bereicherung oder Belastung für das deutsche Schulsystem? by Joren Steinheuer
Cover of the book Grundrechte und juristische Personen des öffentlichen Rechts by Joren Steinheuer
Cover of the book XML - Einsatzmöglichkeiten in EDI by Joren Steinheuer
Cover of the book Fachtextsorten des Englischen by Joren Steinheuer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy