Focus

Use Different Ways of Seeing the World for Success and Influence

Nonfiction, Health & Well Being, Psychology, Applied Psychology, Business & Finance, Human Resources & Personnel Management, Career Planning & Job Hunting
Cover of the book Focus by Heidi Grant Halvorson, Ph.D., E. Tory Higgins, Ph.D., Penguin Publishing Group
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Author: Heidi Grant Halvorson, Ph.D., E. Tory Higgins, Ph.D. ISBN: 9781101609897
Publisher: Penguin Publishing Group Publication: April 18, 2013
Imprint: Plume Language: English
Author: Heidi Grant Halvorson, Ph.D., E. Tory Higgins, Ph.D.
ISBN: 9781101609897
Publisher: Penguin Publishing Group
Publication: April 18, 2013
Imprint: Plume
Language: English

We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to minimize losses and keep things working. And as Tory Higgins has found in his groundbreaking research, if you understand how people focus, you have the power to motivate yourself and everyone around you.

Showing how promotion/prevention focus applies across a wide range of situations from selling products to managing employees to raising children to getting a second date, Halvorson and Higgins show us how to identify focus, how to change focus, and how to use focus exactly the right way to get results. Short, punchy, and prescriptive, Focus will help you see not just what’s going on around you— but what’s underneath.

Visit the author's website at www.heidigranthalvorson.com for a special pre-order giveaway.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to minimize losses and keep things working. And as Tory Higgins has found in his groundbreaking research, if you understand how people focus, you have the power to motivate yourself and everyone around you.

Showing how promotion/prevention focus applies across a wide range of situations from selling products to managing employees to raising children to getting a second date, Halvorson and Higgins show us how to identify focus, how to change focus, and how to use focus exactly the right way to get results. Short, punchy, and prescriptive, Focus will help you see not just what’s going on around you— but what’s underneath.

Visit the author's website at www.heidigranthalvorson.com for a special pre-order giveaway.

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