Franchising Globally

Innovation, Learning and Imitation

Business & Finance, Economics, International Economics, Management & Leadership, Planning & Forecasting
Cover of the book Franchising Globally by I. Alon, Palgrave Macmillan UK
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Author: I. Alon ISBN: 9780230289857
Publisher: Palgrave Macmillan UK Publication: March 31, 2010
Imprint: Palgrave Macmillan Language: English
Author: I. Alon
ISBN: 9780230289857
Publisher: Palgrave Macmillan UK
Publication: March 31, 2010
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

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