Global Marketing Co-Operation and Networks

Business & Finance
Cover of the book Global Marketing Co-Operation and Networks by Leo Paul Dana, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Leo Paul Dana ISBN: 9781135789237
Publisher: Taylor and Francis Publication: December 6, 2012
Imprint: Routledge Language: English
Author: Leo Paul Dana
ISBN: 9781135789237
Publisher: Taylor and Francis
Publication: December 6, 2012
Imprint: Routledge
Language: English

Learn how to compete in international markets!

The nature of business has changed, and Global Marketing Co-Operation and Networks explains how and why former competitors are now joining forces. Exploring co-operation, networks, and internationalization, this collection provides you with an indispensable framework for grasping the ongoing changes in global business. In addition, it includes a new, broad-based theory of international entrepreneurship that will help you master the intricacies of global marketing.

Global Marketing Co-Operation and Networks features both empirical research and conceptual studies. It provides you with important research findings about the impact of internationalization on entrepreneurs, smaller firms, and multinational giants. This valuable book contains up-to-date information from top researchers in entrepreneurship from Canada, the United States, the United Kingdom, Australia, New Zealand, and Singapore.

Global Marketing Co-Operation and Networks gives insight into the often confusing world of international business, explaining such difficult issues as:

  • building networks to link smaller firms that have specialized knowledge and multinational firms that have marketing prowess

  • establishing an international market presence with the help of supply and distribution networks that are already in place

  • using group dynamics to establish successful networking

  • choosing the best time to internationalize

  • taking advantage of government-funded overseas trade missions to develop international markets

    Global Marketing Co-Operation and Networks is an essential resource for executives and entrepreneurs hoping to break into international business, as well as students and researchers interested in international economics, globalization, networking, and marketing strategies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Learn how to compete in international markets!

The nature of business has changed, and Global Marketing Co-Operation and Networks explains how and why former competitors are now joining forces. Exploring co-operation, networks, and internationalization, this collection provides you with an indispensable framework for grasping the ongoing changes in global business. In addition, it includes a new, broad-based theory of international entrepreneurship that will help you master the intricacies of global marketing.

Global Marketing Co-Operation and Networks features both empirical research and conceptual studies. It provides you with important research findings about the impact of internationalization on entrepreneurs, smaller firms, and multinational giants. This valuable book contains up-to-date information from top researchers in entrepreneurship from Canada, the United States, the United Kingdom, Australia, New Zealand, and Singapore.

Global Marketing Co-Operation and Networks gives insight into the often confusing world of international business, explaining such difficult issues as:

More books from Taylor and Francis

Cover of the book Motherhoods, Markets and Consumption by Leo Paul Dana
Cover of the book The Realities of Change in Higher Education by Leo Paul Dana
Cover of the book Corporate Environmental Management 1 by Leo Paul Dana
Cover of the book Giacomo Puccini by Leo Paul Dana
Cover of the book Methods of Criminological Research by Leo Paul Dana
Cover of the book Management, Social Work and Change by Leo Paul Dana
Cover of the book Abortion by Leo Paul Dana
Cover of the book Christian Inculturation in India by Leo Paul Dana
Cover of the book Surviving and Thriving in Stepfamily Relationships by Leo Paul Dana
Cover of the book Oppositional Discourses and Democracies by Leo Paul Dana
Cover of the book Culture as a System by Leo Paul Dana
Cover of the book Ancient Wisdom for Modern Management by Leo Paul Dana
Cover of the book Redefining Culture by Leo Paul Dana
Cover of the book Stress and Coping by Leo Paul Dana
Cover of the book Ageing, Lifestyles and Economic Crises by Leo Paul Dana
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy