Global Observations of the Influence of Culture on Consumer Buying Behavior

Business & Finance, Marketing & Sales, Customer Service, Consumer Behaviour, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Global Observations of the Influence of Culture on Consumer Buying Behavior by , IGI Global
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Author: ISBN: 9781522527299
Publisher: IGI Global Publication: July 13, 2017
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522527299
Publisher: IGI Global
Publication: July 13, 2017
Imprint: Business Science Reference
Language: English
Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.

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