Global overview and a closer look into Adobe´s international marketing activity

Business & Finance, Marketing & Sales
Cover of the book Global overview and a closer look into Adobe´s international marketing activity by Marc Schwarz, GRIN Publishing
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Author: Marc Schwarz ISBN: 9783640656646
Publisher: GRIN Publishing Publication: July 5, 2010
Imprint: GRIN Publishing Language: English
Author: Marc Schwarz
ISBN: 9783640656646
Publisher: GRIN Publishing
Publication: July 5, 2010
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A+, Boston University, course: International Marketing, language: English, abstract: In the following I will present the company Adobe. This company is of particularly interest for me, as Adobe's products are used every day, often without realizing it. Adobe has made a high contribution to the way internet is presented to the user. Adobe's annual report of 2009 shows a statistic of comScore stating, that Adobe Flash Player, a software used for playing web based videos, is installed on over 98% of Internet-enabled desktops and approximately 75% of online videos worldwide are viewed using Adobe Flash technology, making Flash the #1 format for video on the web.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A+, Boston University, course: International Marketing, language: English, abstract: In the following I will present the company Adobe. This company is of particularly interest for me, as Adobe's products are used every day, often without realizing it. Adobe has made a high contribution to the way internet is presented to the user. Adobe's annual report of 2009 shows a statistic of comScore stating, that Adobe Flash Player, a software used for playing web based videos, is installed on over 98% of Internet-enabled desktops and approximately 75% of online videos worldwide are viewed using Adobe Flash technology, making Flash the #1 format for video on the web.

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