Global Public Relations

Spanning Borders, Spanning Cultures

Business & Finance, Marketing & Sales, Public Relations
Cover of the book Global Public Relations by Alan R. Freitag, Ashli Quesinberry Stokes, Taylor and Francis
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Author: Alan R. Freitag, Ashli Quesinberry Stokes ISBN: 9781134061280
Publisher: Taylor and Francis Publication: January 13, 2009
Imprint: Routledge Language: English
Author: Alan R. Freitag, Ashli Quesinberry Stokes
ISBN: 9781134061280
Publisher: Taylor and Francis
Publication: January 13, 2009
Imprint: Routledge
Language: English

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.

Written in a straightforward, lively style, the book covers: 

  • foundational theories, and factors that shape the discipline
  • communication across cultures
  • trends affecting the public relations profession throughout the world. 

Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media.  

Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting.

 

A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.

Written in a straightforward, lively style, the book covers: 

Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media.  

Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting.

 

A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/

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