Guerrilla P.R. 2.0

Wage an Effective Publicity Campaign without Going Broke

Business & Finance, Marketing & Sales, Public Relations
Cover of the book Guerrilla P.R. 2.0 by Michael Levine, HarperCollins e-books
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Author: Michael Levine ISBN: 9780061982866
Publisher: HarperCollins e-books Publication: October 6, 2009
Imprint: HarperCollins e-books Language: English
Author: Michael Levine
ISBN: 9780061982866
Publisher: HarperCollins e-books
Publication: October 6, 2009
Imprint: HarperCollins e-books
Language: English

The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist.

Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist.

Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.

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